Social media maven Shiv Singh from Avenue A/Razorfish advises you to stayed tuned this week for Sheraton Hotel's massive promotion.
Their goal is to get involvment by letting the online community build a sports "wave" for the March Madness NCAA basketball tournament. (You know, like "The Wave" at a real stadium).
A few of Singh's bullet points on Social Influence Marketing:
Become your consumer - get closer to them, be like them.
Aggregate information for your consumer.
Articulate product benefits better.
Amplify favorite business stories.
Participate where your comsumers are.
Don't do it all at once.
You can no longer leave the conversation to marketing!