Saturday, March 8, 2008

The Age of Engage

Purchased an interesting book that may be a promising resource for our agency.. The Age of Engage, by Denise Shiffman. With a subhead like "Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture" I took a gamble that it maybe a topic that could be related to our 'shift' (ha). 

The author shared her blog / book site and a resource to understand the idea of a  Marketing Plan Wiki.

The next session is: Interactive Media Trends: Are You on Top of it? Let's see how it goes..